With the magnitude at which sociable media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the personnel who run your businesses, are of similar importance.
To keep pace with the ever-changing marketplace, you’ve probably came up with the ‘check-in-the-box’ social media pages of your company. You have probably also tried to keep it interesting by posting an achievement in growth stats, motivational estimates, business and product related updates, to keep your employees and potential leads “engaged”. Yes?
But ask yourself – is this really what you want people to see when they Google your brand? Is this what your employees want to see?
With organic and natural reach declining, the employees of a company can be the deciding factor in the digital marketing strategy of a company. They will can either make or break you online – so to speak, and this becomes even more important in mid-sized businesses.
When done correctly, there are several benefits that one can expect from converting employees into brand ambassadors. It’s really simple.
Positivity from employee posts creates a natural pull to both potential and existing consumers in favor of your brand.
This becomes easier for HR personnel to get the right people on board because, let’s face it, if you’re shown a place that sounds fun to work in, you’ll seriously consider working there.
Lowest investment!
If you desire a few examples, these companies are definitely doing it right. Others who’ve successfully taken a stab at worker advocacy are familiar titles like Starbucks and L’Oreal.
Starbucks has an ardent website for their global employees called ‘Starbucks Partners’. Just browse through their Instagram page; it’s flooded with experience shared by their staff – the work culture, their personal lives, the customers they meet, and more.
Cosmetics producer L’Oreal pulled a similar stint where they questioned their employees what made working there so excellent. Typically the reaction was beyond anticipations and their social press pages still flourish with people sharing pictures and encounters of their happy job lives.
Listening and monitoring:
You can’t command a person to share this content of the company. That will is the first rule of what to refrain from giving with your employee advocacy plan. Rather, talk to your employees. What are your employees actually referring to on social media? Monitoring is key to really know what they would like to see and hear about on the company’s social webpages. Listening in on the grapevine helps.
Target the influencers:
As easy as it sounds, employees do desire a push sometimes the majority of the time. This is where ‘influencers’ come into action. Every office has those select few employees who have somehow charmed the complete office. Target such people, as well as others are sure to follow suit.
Trust your team:
When you make employees your brand ambassadors, you need to get started on trusting them more than often. You can’t sit on their mind to let them feel “happy” and post about it on Myspace.
Lastly, have a great time:
Business is a serious playground, and your employees understand that very well. But that does not mean one can’t have a good joke damaged around once a while. Bear in mind, a happy place is contagious.
Now that you have some idea about what employee advocacy can do to your business growth and brand existence, get on with it and keep clicking with your employees and start shimmering all over the world.
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